On July 13th 2023, GIMMICK will celebrate two years in business, since our very first drop in 2021! I'm so excited to share with everyone how special and rewarding it's been developing, designing, and bringing this brand to life! I really couldn't have done it however with all of you! 

Its been a real dream come true and a never ending world-wind! To say I've learned a lot is an understatement. Coming into the fashion world, I really had no clue about most things, especially when it came to building a website and all that it took to build a brand. But this small business has taught me so much and I can't wait for what the future holds.

With our gorgeous Mod on the Moon collection and our Fall Editions, I'm so excited to have created a sustainable, Made in LA Brand that expresses my love for retro fashion.

What do you want to see next from GIMMICK? Which dress is your favorite?!

xx,

Rachel