Gimmick designer, Rachel Antone, is California born and raised. Rachel's love for sewing, designing, and vintage fashion started at an early age, in high school. At a young age Rachel sewed her own clothes and embodied living in the past. Her passion grew while she attended college at San Francisco State University, receiving a degree in Costume Design.

Shortly after graduating she moved to Los Angeles, California and worked in costumes for Film/TV. Her continued obsession for 60's fashion lead her to create her own line, GIMMICK!

Rachel loves designing pieces inspired by her love for the classic styles of the past! She finds joy in connecting with others who also believe they were born in the wrong decade!