In case you haven't noticed, we're in the midst of a climate crisis. The good news is that there are plenty of small things we can do to help make a difference when it comes to fashion production.

In the fashion industry, terms like “sustainability” and “ethical fashion” are being used a lot more frequently. But what do they actually mean? Sustainability in fashion is creating clothing, shoes, and accessories in a way that has minimal negative impact on the environment. Ethical fashion takes sustainability a step further by also taking into consideration the people who make our clothes. 

Today, I want to talk about two different ways that brands can be more sustainable and ethical: using deadstock fabric and producing smaller runs.

What is deadstock fabric? 

Deadstock fabric is leftover material from other designers or factories that didn’t sell.

This fabric would usually end up in landfills, but some companies are choosing to use this fabric to create new products instead. By using deadstock fabric, brands are able to reduce textile waste and give these fabrics a second life. 

We purchase deadstock fabric from other designers and garment manufacturers and use it to create our own garments. By doing this, we're not only making use of fabric that would otherwise be discarded, but we're also reducing textile waste and pollution.

Some brands that use deadstock fabric are: Reformation, Everlane, and Patagonia. 

What are smaller runs? 

Production runs refer to the number of garments made at one time.

A smaller production run would be around 100-200 units as opposed to mass production which can be up to 10,000 units or more. 

By producing smaller runs, we avoid overproduction and the waste that comes with it. We also save on resources because we don't have to produce as many garments at once. Additionally, they’re not only creating less waste but they’re also able to respond quicker to changes in trends. This means that clothes go from the design phase to store shelves much faster which reduces the amount of energy needed to produce them. 

Brands that produce small runs include: Kotn, Naadam, and Boyish Jeans.

By supporting brands that use deadstock fabric and produce smaller runs, we can help make the fashion industry more sustainable and ethical.

As individuals, we have a unique opportunity to make a difference in the fight against climate change. So next time you're looking for some new clothes, keep an eye out for companies that use deadstock fabric and produce smaller runs. Your wallet - and the planet - will thank you!